We have been going to the same hotel in Los Angeles over the past few years. So much so, that the clerk at the front desk recognized us immediately and offered us an upgraded room at no charge. Loyalty has its perks, but we like using this hotel because of the value and location. The area it’s in has been changing for the better over the past few years. The Hotel Solaire is a gem that stands out in the neighborhood as a sign of good things coming.
We are loyal to many small businesses back home as well. We have been frequenting Nikko Sushi since just before our first child was born 14 years ago. The staff there know us by name, and talk about how much our children have grown. If we don’t show up as a family, they look concerned and ask about the rest of us. They appreciate our business that we even get a bottle of wine from them every Christmas. We appreciate them because they are a small business and have excellent quality food and service.
We also attend the last Drive-In Theater in the Lower Mainland every summer. The Twilight Drive-In is also family run and is a short distance from our home. Our kids look forward to the movies every chance they get. We have also gotten more people going to their location every year.
Loyalty to small businesses goes a long way. The benefits come back to you as they recognize you and treat you like royalty.