Expansion

The spring convention season ended and we had one summer show this year. This fall, there are only two shows we are confirmed for. The last convention we did this spring was Calgary Expo and it’s also our favorite convention (also happens to be the first big convention we ever did; prior to this one we did smaller venues) and we don’t want to drop it from our shows. One of the hardest parts about doing the same convention repeatedly is the worry that the market will get bored with our products. The other issue is the economy and there’s not much we can do about that.  But Alberta has always given us a warm welcome and the people we have met over the years are fantastic.


Running a home business is tough at the best of times.  You can have really good sales for a couple of months, then nothing for half a year.  My wife has a fairly successful Etsy Shop and her website is getting more traffic flow lately as well.  Her online sales are the majority of her business which helps keep initial costs down.  We do however enjoy traveling to different conventions to showcase her products to more people.  Costs of doing a con is much higher, but for 3 or 4 days the sales pay for everything surrounding the convention.  From table/booth costs to hotel and travel costs.  Doing an extended weekend push is worthwhile.  Conventions drive sales to my wife’s website as well.  

Doing the regular circuit is great.  As I have mentioned in previous posts, we get a lot of returning customers and people who specifically search us down.  That’s a wonderful feeling.  It also makes us want to add more shows each year.  We have only been doing the West Coast of North America for the past few years.  After talking with other vendors and artists, we think it is time to expand further east and south.

A photo of our daughter courtesy Edmonton Expo.

But in the meantime, look for my wife and daughter at Edmonton Expo this weekend.  She will be there selling her hats and hair clips.  This Convention is run by the same people who do our favorite one in the spring, and it is guaranteed to have some amazing guests and vendors.

Don’t worry East Coast!  We are coming your way soon enough!

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